|A corporate identity program is the verbal and visual communication of a companys image and its perception in the marketplace. Every company expresses its identity through a wide range of communication channels including advertising, stationery, signage, collateral materials and other media. Each exposure creates an impression. The primary objective is to communicate a consistent image and perception of the company. Our approach to the development of a corporate identity program includes interviews with key staff, so that we can accurately reflect the image that the company has of itself. This creates an emotional connection to the visual and verbal presentations that are used.
Corporate Identification Capabilities:
Symbol and Logo Development
Graphic Standards Development