A corporate identity program is the verbal and visual communication of a company’s image and its perception in the marketplace. Every company expresses its identity through a wide range of communication channels including advertising, stationery, signage, collateral materials and other media. Each exposure creates an impression. The primary objective is to communicate a consistent image and perception of the company. Our approach to the development of a corporate identity program includes interviews with key staff, so that we can accurately reflect the image that the company has of itself. This creates an emotional connection to the visual and verbal presentations that are used.

Corporate Identification Capabilities:
• Name Creation
• Identification Research
• Symbol and Logo Development
• Visual Audit
• Graphic Standards Development
• Implementation

Advertising

Direct Marketing

Marketing Communications

Corporate Identity

Packaging

e-business

Public Relations