|An effective public relations campaign leverages the print and electronic media to create and sustain an image that supports the marketing and positioning strategy of the company. Our approach incorporates a variety of tactics to reach targeted editors, industry analyst groups, news producers and other opinion shapers. Public relations can be a cost-effective way to gain exposure in a variety of media. More importantly, because it results in coverage that is written by journalists, it is perceived as news, thus lending more credibility to the message. Our integrated marketing programs are designed to include public relations strategies and tactics that address the specific goals and objectives of our clients for maximum return on investment.
Public Relations Capabilities: