Michael Burzynski Consulting provides an extensive range of marketing, strategic planning, design and communications services. I have been instrumental in positioning, branding and launching a variety of new companies, business units, products and services. My mission is to help my clients succeed.

The work we have done for our clients has been focused on a variety of marketing needs including the following:

Business Definition and Planning
  • Market research
  • Corporate positioning, value proposition articulation
  • Market assessment and customer needs analysis
  • Competitive analysis, barriers to entry, sustainable competitive advantage
  • Strategic planning
  • Business plan development and financial analysis
  • Capital acquisition strategies and execution
  • Budget development and priority evaluation

Product Definition and Management

  • Product requirements planning
  • New product development and evaluation procedures
  • Product nomenclature
  • Product pricing and cost justification
  • Test marketing and new product launch planning
  • Sales channel strategy assessment, partner evaluation and recruitment
  • International markets, requirements, and channel development

Marketing Communications

  • Corporate branding and logo development
  • Product nomenclature
  • Collateral development
  • Advertising and direct marketing
  • Interactive and on-line communications
  • Web strategy, site development, and e-marketing
  • Film, digital video and PowerPoint presentations
  • Trade show and conference activities, messaging, booth design, and live presentations
  • Packaging and documentation

Agency Services

  • Public relations message strategy, press and analyst relations
  • Media strategy and messaging
  • White papers
  • Lead tracking, customer management, and proactive action chains
  • Establish marketing standards and procedures
  • Budget analysis, tracking, and control
Capabilities

Consulting

Strategic Planning

Market Research

Public Relations